Sephora, Ulta, Walgreens and CVS continue to dominate the beauty and health sector but Amazon is not far behind, being a popular preference with online shoppers. According to the article “These are the top beauty brands dominating Amazon” on www.fastcompany.com, Amazon is now the second-most-shopped retailer for beauty products and shows no signs of slowing down. Back in March, Amazon launched an exclusive skincare line and “Indie Beauty Shop”, an online store dedicated to emerging brands. The online retailer has also private labels dedicated to health and personal care categories: Presto, Basic Care, AmazonBasics, Mama Bear and Mountain Falls.
This can be frustrating for competitors but great news for frugal customers, offering shoppers the opportunity of scoring great deals. Check out my tested and approved Amazon’s beauty and personal care items!